Your same team.
Now superpowered.

Gain is a new workforce layer, embedding intelligent AI Employees who think, act, and improve.

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Gain's approach

We don’t just automate tasks — we take on the work falling through the cracks and make every role more valuable. Imagine an infinitely scalable team measured only by the outcomes they deliver.

From here, only Gain.

Integrate
Seamlessly

Worried about getting started? Don’t be. We leverage your existing communications and productivity platforms, ERP and procurement/supply chain systems from day one.

Operate
Autonomously

Give your team space to lead. Your AI Employees handle the rest, suggesting where to focus, getting buy-in (from real humans), and then developing and executing strategies. Autonomously, transparently and always on time.

Communicate
Naturally

Just talk (in any language). Your AI Employee listens, understands, and responds. Just like you’re briefing a trusted teammate over coffee.

Real
Outcomes

Pay only by the output. The only KPIs that matter? ROI, Cost, cash, or compliance — and all four better show up in the P&L.

Getting started and getting to know your AI employees has never been easier.

Meet Natalie, Bob, and Sophie — AI employees built for seamless procurement.

Natalie - 
Category + Negotiation Expert

Natalie sets category strategies, identifies opportunities, runs complex negotiations, negotiates multi‑supplier strategies, and secures optimal outcomes, guided by simulation, machine learning, and market intelligence.

Bob -
Tactical Buyer

Bob doesn’t wait for approvals or fix messes after the fact. He manages ERP objects, POs, change orders, and compliance like a machine — which, to be fair, he is. Holiday parties? Not really his thing.

Sophie -
Supplier Manager

Sophie doesn’t browse. She hunts. She sources the right suppliers, qualifies them on the fly, and builds a ready-to-run ecosystem so your team isn’t stuck waiting for onboarding to catch up with demand.

* Available 2026

Industries we serve

Procurement has become impossibly complex. Global supply chains fragment at the first shock. Risk multiplies faster than mitigation. Legacy systems create silos worthy of medieval fortresses. Teams are overworked yet underequipped — like chess players with only pawns. Consider us your new superpower across industry.

Retail

Creating super merchants that solve the long-tail paradox amidst tariff headwinds, SKU proliferation, and supplier churn — at scale, in real time, and without breaking your margin model by staying on the right side of commodity markets.

CPG

Stay agile across thousands of SKUs, volatile input costs, and global suppliers with AI employees who never drop the ball.

Energy

Unlock hidden savings, ensure full visibility and tighten risk controls across categories you’ve been too busy to optimize.

Chemicals

Handle high-spec sourcing, traceability, and regulatory minefields — without hiring a small compliance army.

Telecom

Orchestrates procurement across hardware, services, and infrastructure complexity — managing the P&L and keeping projects moving, from core to edge.

What We're Thinking About

How it works

Outcomes, Not Overhead

No Raises. No Reviews. Just Results. Gain's AI employees work 24/7 and bill by the output. (trust us: Finance is already a fan.)

Per-task pricing

Aligned to tasks, sourcing, negotiation, system updates, and supplier activity.

Scales on demand

Ramp AI employee capacity up or down instantly.

Measured ROI

No shelfware, no hidden costs.

The real humans behind Gain 

Where Deep-Tech Meets Deep Procurement Expertise.

Michael Gabay
Co-Founder and CEO
Michael Gabay
Co-Founder and CEO

Experienced entrepreneur and former CEO of Trigo, where he pioneered autonomous retail operations. Recognized as one of the world’s most influential retail tech leaders. Now leading Gain’s vision to bring autonomy, intelligence, and scale to procurement.

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Dana Markman Sitt
VP of Product
Dana Markman Sitt
VP of Product

Former VP of Product at Personetics, where she transformed AI concepts into platforms trusted by the world’s largest banks. At Gain, she brings equal parts vision and operational discipline, ensuring our AI Employees perform, scale, and deliver outcomes in the messiest corners of global procurement and supply chain.

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Dor Israeli
Co-Founder and CTO
Dor Israeli
Co-Founder and CTO

Deep-tech innovator, Talpiot and 8200 alumnus. Most recently focused on advancing quantum computing breakthroughs, Dor specializes in building cutting-edge systems that perform securely inside the most complex, high-stakes enterprise environments.

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Elon Hait
Co-Founder and COO
Elon Hait
Co-Founder and COO

Veteran defense and cyber CEO and supply chain executive, Elon brings real-world sourcing and operational rigor to Gain, ensuring our AI employees deliver reliable, consistent and safe results in the the largest global organizations.

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Jason Busch
Co-Founder and Strategy
Jason Busch
Co-Founder and Strategy

Founder of Spend Matters and alumnus of FreeMarkets/Ariba. A pioneer in procurement technology, he has guided leading private equity firms and Fortune 500 companies, helped reshape the consulting sector, and authored some of the industry’s most influential research. Now he’s rewriting all of it.

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Why now

Procurement is Moving Faster
Than Humans Can.

Advances in AI agent architecture, cybersecurity, and structured/unstructured data processing now make autonomous procurement employees not just possible, but practical. Gain turns complexity into leverage with AI employees built to deliver real procurement outcomes inside the world's most demanding organizations.

The Smartest Teams are Accelerating Fast.

Natalie, Bob, and Sophie are already joining Global 2000 procurement teams that need more. See what happens when outcomes stop depending on spreadsheets and meetings.